Getting to grips with digital marketing can be a daunting prospect, so it’s important to find the best resources available to get you up to speed.
To help in that regard, here are some of the top places to go if you’re looking to learn more about digital marketing:
1. Coursera
Leveraging its vast selection of digital marketing classes, Coursera’s library helps learners gain both theoretical knowledge and practical skills related to the field. With courses ranging from social media analytics to data-driven marketing, this platform is ideal for those looking to go beyond the basics of digital marketing and push their skills further.
Learners can also choose from specializations that allow a deep dive into specific topics such as content marketing or email automation.
2. Lynda
With over 6,000 courses in digital marketing, this is the perfect place for beginners to pick up all the basics. From SEO and content creation to social media management and brand building, you’ll find everything you need to kickstart your digital marketing journey on Lynda. What’s more, new lessons are added every week so you can keep learning even after finishing a course!
3. Digital Marketer
Growing your business requires knowledge of both traditional and modern marketing tactics. Digital Marketer offers bundles of video tutorials as well as podcasts, ebooks, webinars and conferences from leading industry professionals. Perfect for validating your existing strategies or getting inspired with fresh ideas!
4. Market Motive
Market Motive is a great place to learn digital marketing from industry experts. You can access courses covering topics like SEO, content marketing, email marketing and analytics. Plus, once you’ve completed the coursework you can apply for certification.
5. Digital Marketing Institute
Offering both online and classroom-based learning experiences, the Digital Marketing Institute provides students with everything they need to become certified digital marketing professionals. Their courses cover a wide range of topics, from email marketing and social media to analytics and content creation. With the support of experienced faculty members, you can gain the skills needed for a successful career in digital marketing!
6. Moz
With its plethora of resources on digital marketing, Moz is a great platform to get started with digital marketing. Their blog covers topics such as SEO, content strategy, link building and more. Additionally, they have many courses available through their Academy which are designed to teach you the basics of digital marketing in an easy-to-follow way.
7. MarketMuse
MarketMuse offers a suite of tools that are tailored specifically to improving website rankings and content strategy by providing detailed insights into your competitors’ online strategies and search engine optimization (SEO). They also provide educational materials that can help you learn how to optimize your website for maximum visibility and engagement with customers.
8. Google Analytics Academy
Google Analytics Academy is a great resource for learning how to use the popular web analytics platform. The academy offers free courses on topics such as data analysis, digital marketing measurement and optimization, and more.
9. HubSpot Academy
The HubSpot Academy offers free online courses that cover everything from inbound marketing fundamentals to advanced tactics for content creation and SEO. Additionally, there are certification programs available for those looking to get formally certified in specific areas of digital marketing.
10. SEMrush Academy
SEMrush’s academy includes courses on SEO, PPC (pay-per-click) advertising, social media marketing, content writing and more. Their library also provides helpful webinars from industry experts covering topics such as link building, keyword research and more. Additionally, they have certification programs available to help you become an expert in digital marketing.
No matter what your level of expertise is, there are plenty of options for learning about digital marketing. Investing a few hours into educating yourself can pay off big time with improved website traffic and return on investment (ROI). With the right knowledge and skills, you’ll be able to effectively use digital marketing strategies to better engage with customers, grow your business and succeed online.
By taking advantage of these 10 great resources for learning about digital marketing, you can build the skills needed to create a successful online marketing strategy. With the right tools at your fingertips and the dedication to learn more about marketing, you’ll be able to help your business achieve its goals faster.
Happy Learning! 🙂